Basics of Online Video Marketing

With video being the quickest way to sell the benefits of a product or service it’s important to know how to market yourself online with video. Videos can be great lead generation tool if you understand the process. There are several steps to follow in the recipe for a good online video campaign;

1. Catch Their Attention
This doesn’t mean you need a 3D logo, fancy music or access to Final Cut Pro to edit your videos. This simply means “use your passion for the product or service and sell your credibility”. When people see your passion and knowledge put to work they will feel more comfortable contacting you for more details or buying the product. The first three seconds of your video will hook them or push them away, think carefully about your introduction.

#2. Know Your Goals
You have just recorded a five minute webcam testimonial about your product, now what do you do with it…….and why? This is where most people fail. It takes more than just uploading to YouTube and waiting for the leads to roll in. You must understand where this video will go and what demographic will find it organically. There are many media sites online that connect with phones, iPads and laptops. Do your best to try to understand the path a video takes from upload to a view. This will help you to identify your potential clients.

#3. Generating Views
Views are typically generated in one of the following ways; Viral, Organic, Promoted and by Niche/Topic. A viral video typically contains material that is outrageous, funny or ground-breaking and people are quick to share it. Organic video views happen “in passing”, someone is using a search engine to search, “Lawn Care” and they come across your video which is titled “The Perfect Lawn”. Promoted or Ad based videos work as you pay a search engine or website to feature your content. The last category is Niche/Topic, this works very similar to organic searches. However, if your product or service serves a Niche market it is more likely to be searched (example: you have a homeopathic gluten free product), your competition is scarce and it’s easier to get your video ranked higher faster. On the other hand if your product is a Bluray player you are up against some fierce online competition. Always try to see your service and online marketing angle in a new or creative light before jumping in.

#4. Most Importantly, The Capture
How is your video giving you leads you need? Make sure you answer this question before you press the record button. A video needs to give people a direction such as a website (that has a capture form), a phone number or a direct link to purchase your product or service. If you miss this step all your work has been for nothing. If you can track this process and prove it to be profitable you have a great recipe for a successful online video campaign.

In closing, don’t worry about having the latest and greatest video camera or web cam on the market, worry about the information contained and how it is presented. The video will not sell products or generate leads, your persuasion and promotion of the product will if you capture it correctly. And lastly, don’t think of video marketing as being a full solution. Just like any other prospecting method, its just one piece of the big picture.

Cultivating Your Warm Market

Your network is made up of 3 different types of contacts.

(1) Your Warm Market or those people you know personally and have contact information for. Most people have two or three hundred or more contacts in their warm market.

(2) Your Acquaintance Market made up of classmates, associates, or old friends that you know personally but don’t have contact info for. This group usually amounts to nearly a thousand contacts or more.

(3) Your Like Minded Market made up of groups and clubs you belong to, causes, hobbies, and other interest groups you associate with. You usually don’t know these people personally nor do you have their contact info.

The challenge has been to somehow cultivate relationships and best prospecting efforts for not only your Warm Market but beyond, to those you don’t know personally or have contact info for. Traditional cold calling or visits don’t stand a chance with these people. In fact, these methods don’t fare well with your warm market. Email is an improvement, especially with your Acquaintance and Warm Markets. However, social media networking has proven to be an amazing and successful way to approach all three.

First of all, you can cover far more ground in a fraction of the time by sending one single post to hundreds of contacts at once. These contacts can choose to “Like” or even forward your posts to their network and contacts, exposing your message exponentially beyond your reach. With social media you can also nurture relationships with contacts outside your warm market from groups, clubs, associations, etc. until they are ready to hear your message.

Next, social media is a soft approach to reaching your contacts. You can nurture them with positive quotes, insightful information and other communications until they warm up to your message and pursue you directly rather than the reverse.

Last, URL links sent with your social media posts can send your interested contacts to your lead capture and Facebook fan pages where they can learn more, fill out a form and convert to a new team member.

There’s no better way to get your message out than social marketing. Centerstar Marketing can help you do this effectively and correctly.

5 “Power Terms” of Social Marketing

1. “2.0″
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.

2. “WIKI”
A wiki is a website that allows the creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or a WYSIWYG text editor. Wikis are typically powered by wiki software and are often used to create collaborative works. Examples include community websites, corporate intranets, knowledge management systems, and note services. The software can also be used for personal note taking

3. “BLOG”
A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.Blog can also be used as a verb, meaning to maintain or add content to a blog.

4. “# tag” (Hash Tags)
Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They’re like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol:#hashtag.

5. “ReTweet”
Twitter is simply a micro blogging service. Meaning that you can write short updates of 140 characters maximum called “tweets” and send them out to your followers or contacts. Retweet on the other hand means that When someone re-tweets you, they are giving you the highest compliment you can get on Twitter by sharing your post or what you said with their own followers or contacts.

One of our Favs

One of our personal hero’s is a great man named Tom Lowe.  He pioneered some amazing techniques that we use everyday.

TimeScapes is the debut film from award-winning cinematographer and director Tom Lowe. The film features stunning slow-motion and timelapse cinematography of the landscapes, people, and wildlife of the American South West. Lowe spent 2 years roaming the Southwest in his Toyota pickup truck shooting the film.

TimeScapes was shot, edited and color-graded at 4K resolution (4096 x 2304 pixels).

We Make Epic Happen, in Utah & Across the World.