Red Camera Rentals in Utah

Centerstar Marketing in Sandy, Utah is a leader in video production services and video marketing. But we don’t always need all of our cameras for every shoot. So we are offering Red Camera Rentals.
From a Red Scarlet-X to a Red Epic Dragon-M.
As seen in the video above, this is one way to rig the camera up, so we have all the accessories you could need to go with it.
Contact us today to get rates with or without an operator!

The future of 4K Video

One thing we always ask clients is what is your final output, where are you distributing your video? The usual suspects are there, YouTube, TV, website, and so on. When we ask if they require the final output to be 4K, we are often met with blank stares. Sometimes we get clients who know exactly what we can do and want 4K UltraHD video, but when we are usually speaking with a marketing director who has no idea what 4K is, it’s concerning.

4K Video 411

What is 4K video exactly? It’s takes on two forms, 4,096 x 2,160 lines of resolution(DCI) or 3,840 x 2,160(Ultra HD) lines of resolution. This compares to 1,920 x 1,080 lines of resolution in 1080p that is the most popular resolution right now. This allows for a sharper picture on larger screens and more importantly, our clients are starting to ask for it.

4K UltraHD Video

The transition to 4K is already happening. Sure it won’t be prevalent for another year or two, but what sparked this blog post was something seen in the local newspaper. Multiple pages dedicated to 4K video! The newspaper had also posted several articles over the last year or two about 4K Video. It is arriving sooner than many people think and it needs to be worked into marketing plans. No one wants their YouTube video to be the one that looks like a VHS tape in the DVD age.

Retina iMac 5K

Having your marketing video in UltraHD isn’t for bragging rights, there are now screens capable of harnessing the extra pixels. A great example is the new 5K Retina Apple iMac. This gorgeous screen now needs content, 4K TV’s were featured in Black Friday ads this year. The resolution is here, the consumers want the content, the distribution is here, why are you waiting around? UltraHD 4K is here to stay, start planning for it now.

The power of Mobile Video

If your company is avoiding mobile video, stop! Google recently released some new information showing that among millenials, TV is dead and the mobile platform has far surpassed it. Nearly every millenial has used a smartphone to watch video in the study cited below.

The Power of Mobile Video

This shows that smartphones like leaders Apple iPhone and Android are leading the way in daily video watching and accounting for 40% of all YouTube minutes watched.  This would be huge by itself, but it’s the next stat that should really have you analyzing your mobile video needs.

Centerstar Marketing stats

Millenials are TWICE as likely to be focused on mobile video versus the TV! Oftentimes in my experience, TV is background noise. Surfing your phone while the TV is on is commonplace, but your attention is drawn to your smartphone. Tying in with an immersive mobile experience on your website, you will be able to reach your target audience easier than ever before. This could change your business dramatically! How often are you trying to grab someone’s attention in marketing? All the time! Mobile video will grab their attention and it happens to be one of our specialties. Give us a call today!

[Source: Think With Google]

Facebook Marketing: Personal vs Pages

We all use Facebook, most of us on a daily basis.  Many people know that Facebook is a great way to communicate with friends and family but don’t understand how to use it to market themselves or their business.  The most important thing is wrapping your head around how it works; this means knowing who, when and where you are marketing to.  Let’s go over the basics:

Facebook Profile vs. a Facebook Page

You need to understand the differences between these two things before you can effectively plan your marketing strategy.  A Profile page is the general page any person gets when signing up for Facebook.  From your profile page you can post personal status updates, upload photos, send friend requests, chat and send personal messages.  The problem that the general user runs into here is they have business contacts as well as friends and family all in the same place.  When they are posting family vacation photos for instance to share with friends and family, business contacts are also seeing these photos.  On the other hand if you are sending out a conference call reminder or promoting your product or service, your family and friends may get tired of seeing your prospecting and lead campaigns.

A facebook page is the opposite of a profile page, allowing you to represent your business, a public figure, or representative of a company.  You are not able to send friend requests as people only get the messages you post on your fanpage if they click the “like” button on your page.  A page is a great way to look professional in the social networking world, and if done correctly it can generate great leads every month.

Organizing Your Online World
The best way to start organizing your online world is to have a purpose to posting.  Think about why you are putting something out there and what goals you hope to achieve by doing this.  If your goal is to generate leads you will need to post business related topics, but remember not to over saturate your message.  If you are new to Facebook you will start out by creating your profile page.  There is nothing wrong with having business and family connections in the same place, just remember to think about what you are posting and who is seeing it.  Remember that friends and family will tag photos of you, post notes and messages which will be visible for business associates to view.

A fanpage is a much easier and safer way to market to your online network, but there is a catch.  With a page you need to push connections to your page where they will need to click the “like” button to receive messages from you.  This can get tricky, but it’s well worth the effort.  A fanpage can be like a web site within Facebook hosting videos, custom designs and even lead capture forms.  The Facebook page is quickly becoming the new lead gen system just as banner ads, pop-ups and email campaigns have been in years past.  There will always be new technology and ways of doing things.  In today’s world Facebook fanpage’s are the way to go, if you know how to optimize them to best serve you.

Centerstar’s marketing plan will help you capture leads, display your videos and push followers to click that “like” button on your page.  Once they have clicked that button anything you post; videos, comments, photos and messages will show up on their phones, laptops, iPads, etc. on their Facebook wall.  This is a great way to spread your message in today’s high speed, social networking world.

In summary, there are several ways to organize your Facebook connections; personal profile, personal profile + business connections and of course via a fanpage.  Just make sure you have a purpose to post and think about who is reading it. Do this and you will see more results that you can measure.

Basics of Online Video Marketing

With video being the quickest way to sell the benefits of a product or service it’s important to know how to market yourself online with video. Videos can be great lead generation tool if you understand the process. There are several steps to follow in the recipe for a good online video campaign;

1. Catch Their Attention
This doesn’t mean you need a 3D logo, fancy music or access to Final Cut Pro to edit your videos. This simply means “use your passion for the product or service and sell your credibility”. When people see your passion and knowledge put to work they will feel more comfortable contacting you for more details or buying the product. The first three seconds of your video will hook them or push them away, think carefully about your introduction.

#2. Know Your Goals
You have just recorded a five minute webcam testimonial about your product, now what do you do with it…….and why? This is where most people fail. It takes more than just uploading to YouTube and waiting for the leads to roll in. You must understand where this video will go and what demographic will find it organically. There are many media sites online that connect with phones, iPads and laptops. Do your best to try to understand the path a video takes from upload to a view. This will help you to identify your potential clients.

#3. Generating Views
Views are typically generated in one of the following ways; Viral, Organic, Promoted and by Niche/Topic. A viral video typically contains material that is outrageous, funny or ground-breaking and people are quick to share it. Organic video views happen “in passing”, someone is using a search engine to search, “Lawn Care” and they come across your video which is titled “The Perfect Lawn”. Promoted or Ad based videos work as you pay a search engine or website to feature your content. The last category is Niche/Topic, this works very similar to organic searches. However, if your product or service serves a Niche market it is more likely to be searched (example: you have a homeopathic gluten free product), your competition is scarce and it’s easier to get your video ranked higher faster. On the other hand if your product is a Bluray player you are up against some fierce online competition. Always try to see your service and online marketing angle in a new or creative light before jumping in.

#4. Most Importantly, The Capture
How is your video giving you leads you need? Make sure you answer this question before you press the record button. A video needs to give people a direction such as a website (that has a capture form), a phone number or a direct link to purchase your product or service. If you miss this step all your work has been for nothing. If you can track this process and prove it to be profitable you have a great recipe for a successful online video campaign.

In closing, don’t worry about having the latest and greatest video camera or web cam on the market, worry about the information contained and how it is presented. The video will not sell products or generate leads, your persuasion and promotion of the product will if you capture it correctly. And lastly, don’t think of video marketing as being a full solution. Just like any other prospecting method, its just one piece of the big picture.

5 “Power Terms” of Social Marketing

1. “2.0″
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.

2. “WIKI”
A wiki is a website that allows the creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or a WYSIWYG text editor. Wikis are typically powered by wiki software and are often used to create collaborative works. Examples include community websites, corporate intranets, knowledge management systems, and note services. The software can also be used for personal note taking

3. “BLOG”
A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.Blog can also be used as a verb, meaning to maintain or add content to a blog.

4. “# tag” (Hash Tags)
Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They’re like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol:#hashtag.

5. “ReTweet”
Twitter is simply a micro blogging service. Meaning that you can write short updates of 140 characters maximum called “tweets” and send them out to your followers or contacts. Retweet on the other hand means that When someone re-tweets you, they are giving you the highest compliment you can get on Twitter by sharing your post or what you said with their own followers or contacts.

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