If your company is avoiding mobile video, stop! Google recently released some new information showing that among millenials, TV is dead and the mobile platform has far surpassed it. Nearly every millenial has used a smartphone to watch video in the study cited below.
This shows that smartphones like leaders Apple iPhone and Android are leading the way in daily video watching and accounting for 40% of all YouTube minutes watched. This would be huge by itself, but it’s the next stat that should really have you analyzing your mobile video needs.
Millenials are TWICE as likely to be focused on mobile video versus the TV! Oftentimes in my experience, TV is background noise. Surfing your phone while the TV is on is commonplace, but your attention is drawn to your smartphone. Tying in with an immersive mobile experience on your website, you will be able to reach your target audience easier than ever before. This could change your business dramatically! How often are you trying to grab someone’s attention in marketing? All the time! Mobile video will grab their attention and it happens to be one of our specialties. Give us a call today!
[Source: Think With Google]